NFT Art to be Showcased on Outdoor Digital Signages along the Tokyo Yamanote Line
Starting from the 19th of June, the Ginza NFT Gallery is implementing a project named "Tokyo NFT Art Caravan via Network Vision". This project features the continuous presentation of NFT Art on large outdoor digital signages along the Tokyo Yamanote Line.
The Tokyo NFT Art Caravan via Network Vision is a collaborative endeavour, made possible with the cooperation of a local outdoor advertising company, using their "PAR Network Vision" platform to broadcast artworks from the Ginza NFT Gallery's open call exhibition.
The Yamanote Line is a central loop line that encircles the heart of Tokyo. The purpose of this initiative is to spotlight the allure of the artworks featured at the Ginza NFT Gallery and the novel experience of enjoying them in 3D/AR, by showcasing select works on digital signages within this "Golden" area along the line. As the character of the areas with the digital signages varies significantly, each location will broadcast imagery crafted with a concept that suits the specific locale. The artworks introduced will also be selected from the shortlisted entries of the Ginza NFT Gallery's open call exhibition, in line with the concept for each location.
At the bottom of each broadcast, an "XPAND Code" will be displayed. By scanning this code with a smartphone, viewers can convert all artworks into AR, bringing them to life in front of the camera, and sticking them wherever they please. You can enjoy a novel NFT Art experience while touring the centre of Tokyo.
Schedule and Locations
Ikebukuro (West) - 19th June to 2nd July
Shin-Okubo - 3rd July to 16th July
Ikebukuro (East) - Late July
Shinjuku - Early August
Ueno - Late August
Broadcast at Ikebukuro (West)
Period: From 19th June (Monday) to 2nd July (Sunday)
Time: 9:00 to 24:00, it is broadcast once approximately every 30 minutes.
*Broadcast times may vary. Frequency is subject to change for programming reasons.
Broadcast Contents:
A 60-second video will feature the sudden appearance of the "Ginza Daifuku Great Jizo", which will sequentially introduce 10 artworks from the Ginza NFT Gallery (Room 10).
Considering the location of the screen in a food street popular among Chinese visitors, the Ginza Daifuku Great Jizo introduces the artwork using old Chinese sage-like phrases, and the subtitles are displayed only in Chinese and English.
An XPAND Code will be consistently displayed at the bottom of the video, allowing you to scan it with your smartphone and enjoy all the exhibited works of the Ginza NFT Gallery on the spot.
Future Plans
A new video is scheduled to be broadcasted from the 3rd of July on the large outdoor digital signage in Shin-Okubo, known as the biggest hub of Korean culture in Tokyo.
The selected works from the 4th Ginza NFT Gallery open call may be introduced at this Shin-Okubo broadcast.