There's a misconception that XPAND Code aims to replace QR codes — but that's not the case.
XPAND Code's role is to fill the gap where QR codes (even the wide-format rMQR) fall short: large-scale applications and situations that call for visual design.
The key distinction is simple: QR for things that are close and small; XPAND for things that are far away and large.
We actually recommend using XPAND Code and QR codes together, and our XPAND Code Reader can scan both.
As a rough guide, items wider than 200–300 mm tend to work well with XPAND Code, while smaller items are better suited to QR.
Another common misconception is that the free version of XPAND Code, "Gratis", cannot be used commercially — but that's also incorrect.
Unlike QR codes, our codes are centrally managed, which means we can deactivate any code at any time if it links to illegal or non-compliant content.
However, by the very nature of the product, both the paid and free versions are intended for widespread use — including commercial purposes.
The service reached after scanning an XPAND Code (such as a mobile site or app) can be shared with QR codes. If you already have a QR-based service, adding an XPAND Code is a great way to offer an additional entry point.
Getting started is simple — just enter your service URL into the XPAND Code generator.
You can be up and running in a minute!
https://xpand.codes/