At the final league match of professional football club Kamakura Inter, held at their home stadium, we carried out a proof-of-concept using XPAND Code.
It was a crucial fixture — a win by three goals or more would secure the championship and a place in the playoffs.
Under that pressure, they won comfortably, 5–0!
At the stadium, we tested prototype versions of the virtual scoreboard and virtual electronic billboard.
We set up AR content with sponsors’ logos at the stadium entrance.
Alongside the pitch, we erected a 9-metre-wide banner for the virtual scoreboard.
Scanning the XPAND Code allows you to follow the score as it updates in real time.
The product will be refined and launched in February next year, building on the insights and learnings gained from this trial.