Since the launch of the iPhone, the use of information tools has changed dramatically.
Before the iPhone, there were devices like the BlackBerry, which may have been rather more functional than the original iPhone.
However, the iPhone’s innovative UX has revolutionised not only information tools, but also society.
We created XPAND Code as a linking tool that harmonises with the surrounding design.
With it, we aim to create an entirely new UX — one that bridges physical space and the information space seamlessly.
We often hear people ask, “What’s the point of XPAND Code when a QR code does the same thing?”
But UX has the power to transform not just services, but society itself.
That is the ambition behind XPAND Code.