Toyoiwa Inari Shrine: a power spot for love and matchmaking
In this week's Ginza Strolling feature, we introduce Toyoiwa Inari Shrine, famous for matchmaking. One of the great joys of wandering Ginza's back alleys is the unexpected discoveries you make along the way — and this shrine is beloved by many as a matchmaking spot.
The thrill of the narrow lane: the delight of discovering the shrine
Walking down the narrow alley that leads to the shrine, you find it so tight that two people can barely pass each other. Yet when Toyoiwa Inari Shrine appears partway along this narrow lane, a strange sense of wonder wells up inside you. Please do experience this feeling for yourself.
Getting to Toyoiwa Inari Shrine: look for the stone pillar at the entrance
Getting to Toyoiwa Inari Shrine is surprisingly straightforward. A large stone pillar stands at the entrance, making it easy to spot. However, the alley can become fairly busy, so a morning visit is recommended.
Enjoy the alley atmosphere: AR experience
Even if you're visiting from afar, you can enjoy the atmosphere of the alley using AR (augmented reality). Please do try this AR experience.
This week's Ginza Strolling feature introduced Toyoiwa Inari Shrine, a matchmaking shrine hidden in the back alleys of Ginza. The shrine tucked away at the end of a narrow lane is truly one of Ginza's hidden gems. Simply visiting feels special, given how tucked away it is. The surrounding area is also filled with buildings and shops where you can sense Ginza's history and culture, so why not take a stroll while you're there? Visiting this popular matchmaking power spot may just bring you a wonderful new encounter or connection. Savour the charm of walking Ginza's alleys and enjoy all the new discoveries and delights it has to offer. Look forward to next week's Ginza Strolling too!